Budget hotel chain Travelodge has unveiled a three-location Enfield hit list as part of its London expansion plans.
The chain said it was looking to bolster its current 59 hotels in the capital with a further 145 venues, in a move that would create 4,000 new jobs and boost local economies by some £290 million a year.
Identified on its hit-list are potential new hotels in Cockfosters, Palmers Green, and central Enfield.
Chief executive Grant Hearn said he believed that the London hotel market was the strongest in the world and that the firm’s target location list reflected its growth potential.
“There is a clear need for good-quality budget hotel rooms in central London as many of the existing B&Bs and hostels offer inadequate accommodation, poor value and extortionate prices.
“Our research has highlighted that London ’s suburbs are the capital’s hot spots for potential growth.
“Many London boroughs have large employment clusters and impressive regeneration proposals yet have an undersupply of hotel rooms.”
He added that the firm’s recent openings in Enfield were “enjoying regular full occupancy”.
In addition to a recent opening in Bethnal Green, Travelodge said it would be launching new hotels in Hounslow, Vauxhall and Walthamstow during 2013 as part of a £34 million investment programme that would create 80 new jobs across the capital.
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